Negma is an idea of creating a so-called ‘middle eastern’ alter ego for me as an artist in order to interact with the kitsch(ism) associated with Arab culture and further boundaries of orientalism. The typography project and entire design are realized by Ahmed Morsi. Along with his help also narrating the persona become clear. Negma is a rebellious and fashionista woman. She loves glitter and grunge looks at the same time. She is possibly a former pornstar and her second career continues as a designer in a very prestigious porn magazine based in UAE. We do not know a lot about her surrealist career yet.